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XBIZ LA Attendees Kick Off Day 1 With Speed Networking

February 10, 2010 By Leave a Comment
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LOS ANGELES – XBIZ LA attendees kicked off their first day at the event with an hour and a half session of rapid-fire schmoozing during the Video Secrets-sponsored Speed Networking event. More than 60 guests filled the meeting room of the Sofitel Hotel while half of them circulated around the U-shaped setup exchanging business cards and as much information about their company offerings in two-minute increments. SafeNames.net’s Steve Miholovich sifted through the stack of business cards he gathered during the event as he told XBIZ that there were a number of industry professionals he would definitely be following up with and several others that were potentials. “It’s a close-knit industry and it’s important to get to meet them face-to-face,” Miholovich said. “Even though it’s a little hectic, it’s great to have them as a captive audience and it gives you enough time to determine whether there’s a possible business opportunity.” SafeNames.net is a global domain registrar that offers international brand protection. Another participant Jon Waterman, CEO of Findology Interactive Media told XBIZ that Speed Networking is by far the best part of XBIZ LA. “This industry was built on networking,” he said, “and today I met a lot of people offering several diversified products and services.” Other Speed Networking attendees included Stockroom.com affiliate manager Monica Jean, TopBuck’s Kim Kyser and Iron Crosss CEO Evan Seinfeld, who recently launched multimedia management agency Sinnergy. Another round of Speed Networking is set for tomorrow from 10-11:30 a.m. with registration for the event beginning at 9 a.m. … [Read more...]

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XBIZ LA Focuses on Adult Website Traffic

February 10, 2010 By 1 Comment
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HOLLYWOOD — XBIZ LA attendees learned the latest about the lifeblood of adult ecommerce operations today, with the presentation of its highly anticipated traffic seminar. "While the perennial debate over which is more important, content or traffic, has adherents on both sides, it is evident that today's consumers will only purchase quality content," says the show's hosts, "But regardless of how good that content is, without exposure to your customer base, sales will not be forthcoming." Addressing the traffic side of that equation, the session entitled "Traffic is King: Sourcing, Securing & Converting Today's Consumer," set out to "explore a multitude of traffic acquisition strategies for today's online adult entertainment companies." Moderated by Jason of SiN 2.0; the panelists included AdXpansion's Karl Bernard; Mark from GTS; "XXX Jay" Quinlan from OCCash; and Wildline's Charles Hentrich; who provided the audience with the benefit of years of practical traffic-building experience. According to the panelists, the online adult traffic scene has changed dramatically over the past few years, with fewer and fewer sites controlling an increasing percentage of traffic. "We've seen a very big shift in where the traffic is from," Bernard said, discussing the drop in traffic sources from 100,000 TGPs controlling the bulk of traffic, down to a couple of hundred tube sites today. Bernard also emphasized the growing importance of targeted contextual advertising, although he agreed that nothing will ever be as productive as search engine traffic. "I think there's room for very specific niche advertisers," Mark said, outlining the need for a targeted approach to prospect acquisition. "What worked for you last week may not work for you next week," Quinlan said, offering that the surest way to develop organic traffic is to build the best site that you possibly can and to then monitor and optimize its bounce rate and the visitor's time-on-page. Organic search engine traffic is still the most sought after amongst many operators, but as Hentrich pointed out, not having to buy those listings from the search engine does not make them "free." "You're paying for your ‘free' organic SEO," Hentrich said, enumerating the costs of do-it-yourself SEO, including time, effort and education, adding, "It's definitely worthwhile to augment organic traffic with paid search traffic." Traffic sources were not the only topic of discussion, with Hentrich saying, "It's essential to have proper tracking," as the key to understanding and validating traffic flow and buys. "It takes a certain skill to buy traffic profitably," Hentrich said. "It's not just a matter of quantity versus quality — you need a nice mix of the two." Quinlan agreed: "Target as much as possible — it qualifies the customer more." The discussion turned back to creative types, with Mark citing the effectiveness of "IM" style ads and the relatively short-lived "peel" ad phenomenon, and telling the … [Read more...]

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Seven ’til Midnight Releases New Catalog

February 10, 2010 By Leave a Comment
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Boxed sets among new items BRISTOL, Pa.—Seven ’til Midnight, a lingerie and costume line distributed exclusively by XGen Products, has released its newest catalog with the latest creations from its team of designers. Seven ’til Midnight offers lingerie and costumes in both regular sizes and the “Baby Got Curves” plus-size collection. From favorites like naughty nurse outfits and spicy chef attire to delicate camisoles and chemises, Seven ’til Midnight is a chic and sexy take on dressing up. The designers of Seven ’til Midnight—led by a dynamic sister duo—infuse their creations with a thoroughly modern vibe. The brand’s lingerie and costume lines place an emphasis on construction and seduction, yet with class and quality. All pieces are made of high-quality materials, with innovative colors, prints and fabrics. Department store shoppers and specialty boutique buyers across the country have come to expect fun-and-flirty lingerie and costumes from Seven ’til Midnight. The 2010 catalog from Seven ’til Midnight is available by emailing Andy@XGenProducts.com or by calling (877) 450-XGEN (9436). … [Read more...]

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Judge Modifies Flynt Injunction Order

February 10, 2010 By 1 Comment
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Sets time limit on nephews' disclaimer requirement LOS ANGELES—U.S. District Judge A. Howard Matz yesterday issued a modification of the permanent injunction he issued on December 28, which restrains LFP Video/Hustler owner Larry Flynt's nephews, Jimmy Flynt II and Dustin Flynt, from using the simple identification "Flynt" to sell videos or other sexual content to the public. While the modified injunction is quite similar to the earlier version, missing are the requirements that the defendant nephews, their employees and other associates transfer to Larry Flynt ownership of any adult-related domain names under their custody or control that contained the unmodified use of the name "Flynt" in their URL, including "flyntdistribution.com," "flyntreport.com," "flyntmedia.com" and "flyntcorp.com," though the defendants were free to keep any domain that incorporated the defendants' first names along with the "Flynt" usage. But despite that requirement's absence from the modified Order, Jonathan Brown, co-counsel for Larry Flynt, told AVN.com that the presumption that that requirement had been fulfilled is incorrect. "What happened was, Jimmy Flynt II put in a declaration last week identifying some 70 or 75 domain names that he had registered that use just the Flynt name without a first name, and many of them were adult-specific, but some of them were not," Brown said. "They then moved to modify the previous Order, and we put in papers in response. The issue was, to the extent that they're not using these domain names in connection with a confusingly similar product or service in the adult arena, they should not be ordered to turn over such websites. What the judge did, instead of getting into which ones belong where, his Order basically prohibits them from using any of those domain names that just have the Flynt last name in connection with any adult entertainment service, whether it be advertising, promoting, selling, distribution, etc.. So as far as we know, they've just abandoned them." "They're free to use jimmyflyntxxx.com or jimmyflynt.com or dustinflyntxxx.com or dustinflynt.com—those type of domain names that have their first names in them, they're going to be free to exploit and use such domain names in the adult arena," Brown added. "It's just, when you have just the name 'Flynt' on an adult entertainment product, they're automatically going to think of Larry or Hustler, and that was the gist of the case." Similarly, the previous Order had required the defendants to "destroy all DVDs, DVD box covers and any related promotional materials that violate the terms of this Order," but again, Judge Matz modified that Order during oral argument on Monday. "The judge said at the oral argument that basically, if they can change the boxcovers and the labeling to conform with the injunction, they do not have to physically destroy the DVDs," Brown stated. "If they reprint boxcovers or somehow change them so it conforms with the other provisions, … [Read more...]

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2010 Halloween & Party Expo a Huge Success

February 10, 2010 By Leave a Comment
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HOUSTON—The 2010 Halloween & Party Expo—which took place Jan. 23-26 in Houston—connects a global audience of buyers and sellers of Halloween and party products and accessories. Thousands of manufacturers, distributors, and retailers attended the Expo to find out all about the latest industry products and services and to meet and greet others in the industry. “Our primary goal is to provide a comprehensive market place for our buyer attendees,” said Jonathan Erwin, one of the Halloween & Party Expo’s organizers. “Our attendees are ready for business, and we want to give them every possible opportunity to see the best products that our industry has to offer.” Endorsed by Party Club of America, Paper First Affiliates, National Costumers Association, and the Halloween Industry Association, the Halloween & Party Expo is hosted by Party and Paper magazine and sponsored by various exhibitors, including award-winning distributor Eldorado, who debuted the new line of Night to Remember products by sassigirl, gave presentations on their new PartyStoreExtender.com program, and more. Among the highlights of the Halloween & Party Expo was the opening night Industry Celebration Gala, a fun and exciting—and sold out—party held at the world-famous House of Blues restaurant. “The Gala was a terrific event,” said Eldorado founder and CEO Larry Garland. “It was well-attended and the positive atmosphere of the opening night party was a good sign that the 2010 Halloween & Party Expo was going to be the best ever. And it was.” Attendees of the Gala were especially thrilled with the free Playboy Enhancer Libido shooters given out by Eldorado. The 2-ounce Playboy Enhancer Libido Shot is a natural cocktail dietary supplement that enhances male and female sensual experiences and tastes delicious. For more information about Eldorado or the Playboy Enhancer Libido Shot, visit EldoradoParty.com, call (800) 525-0848, or email sales@eldoradoparty.com. … [Read more...]

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